Personal privacy refers to the fundamental human right and ability to control and protect one’s personal
information and data. As stated in a Harvard Law Review article "The Right to Privacy”, privacy can be
defined as “the right to be let alone." People should be able to determine the extent to which their personal
information is collected, processed and used by others. Personal data includes any confidential and sensitive
information that can be used to identify an individual such as credit card numbers, social security numbers,
health records and other identifying information. Privacy ensures this information is kept secure from
unauthorized access.

In 2019, over 530 million people’s personal Facebook data, including phone numbers, names, locations and email addresses were leaked. This leaked user profile data represented users in 106 countries and were posted to a hacker forum after malicious actors exploited a vulnerability in the system. While this data leak may seem trivial, users became increasingly vulnerable as a result.
Read More about the Story
Information technology poses a greater risk to personal privacy today than ever before. Advancements in
generative artificial intelligence, data tracking and collection and mass electronic surveillance and spyware can
lead to unauthorized access to confidential personal information. Corporations and government agencies regularly
collect and process personal information and applications and websites track data and browsing
habits to provide personalized user experiences and products. The detrimental impacts of these technologies and
automated systems for storing and collecting information, from sensor networks, tracking cookies, social media,
facial recognition technology, search engines, big data and technology to government cybersecurity programs lead
to numerous unprecedented moral, social, political and legal issues in society.
- Cybersecurity expert Adam Levin

In the age of modern computing, the protection of data and disclosure of personal information such as financial
information and phone numbers continues to be imperative issues as they can be compromised in data breaches,
cybercrimes, electronic intercepts, identity
theft, fraud and more. People should be aware of these intrusions, and mandate boundaries regarding their
preferences and data collection. Personal privacy is a fundamental human right that is necessary to ensure
people’s personal autonomy, freedom of expression, integrity and social safety. The responsible and ethical
usage of technology is imperative to prevent the misuse of personal identity and autonomy.
Social media platforms and corporations collect and use personal data to generate profit through direct advertising and predictive analytics, gain insights about consumer experiences and make corporate decisions—and these can be done without the knowledge or consent from users.
TIP: Make sure not to fall for phishing scams and beware of spam and unwanted senders.
Personal privacy is a broad and complex problem that entails many implications and ramifications depending on different technologies. Privacy issues can generally be divided into specific sub-categories to understand the relevance and importance of this overarching problem through various perspectives, social lens and consequences.